Black Clover MediaMarketing that works harder than luck
Service 07 of 07

Advertising and performance marketing

Google and Meta advertising run on your own ad account, billed to your card, with no markup on media and no percentage of spend. Deliberately last on this list: ads amplify whatever is already there — including a broken enquiry process.

What it is

We run Google and Meta advertising once the rest can carry it: a site that loads, a page that answers the question, an enquiry that reaches someone who replies. Running traffic into a weak version of that is the most common way a business loses money on marketing, and it is why we often ask clients to wait a month or two.

When we do run ads, the account is yours. You pay Google or Meta directly, we do not mark up media, and if we part ways you keep the account, the history and the data in it.

Ads run into pages built by web development and demand mapped by SEO and local search. And before you sign with anyone — us included — read who should own the ad account.

Who it suits

Suits businesses with a working site and a team that answers enquiries the same day. It does not suit a business that has not fixed either of those yet, and we will say so.

What you get

  • →Account structure, tracking and conversion setupDeliverable
  • →Search, Performance Max and Meta campaignsOngoing
  • →Landing pages built for the campaignDeliverable
  • →Lead forms routed to whoever answers themDeliverable
  • →Spend, cost per enquiry and cost per orderReported monthly

What it costs to run

  • ₹Management fee, monthlyMonthly retainer
  • ₹Media spend, paid by you to Google or MetaPaid direct to platform

No markup on media and no percentage of spend, so we have no reason to recommend a bigger budget than the work justifies. We do not publish a fixed rate card, because the number depends on scope. You get it in writing, with the scope attached, before anything starts.

Common questions

What is the minimum ad budget worth starting with?
Low enough that you can afford three months of it, because one month tells you nothing. We would rather start smaller and run longer than spend it all learning in week one.
Do you take a percentage of ad spend?
No. A flat monthly management fee. A percentage model pays the agency to spend more of your money, which is a bad incentive to build a relationship on.
Google or Meta?
If people are already searching for what you sell, Google first. If they do not know they need it yet, Meta. Most businesses eventually run both, but rarely on day one.
Why do you insist on fixing the website first?
Because the ad only buys the click. Everything after the click decides whether you get an enquiry, and that part is cheaper to fix than to pay for repeatedly.
Who owns the ad account?
You do. It is set up in your name, billed to your card, and it stays with you.