Social media
A monthly content plan tied to your sales calendar, posted and answered on the two or three channels your customers actually use, and reported in enquiries rather than reach. Being on six channels badly is worse than being on two properly.
What it is
We start by working out which channels your customers use to make decisions, which is often not the one you would expect. For a B2B supplier that may be LinkedIn and WhatsApp. For a clinic it may be Google and Instagram. For a shop it may be Instagram and nothing else.
Then we plan against your sales calendar rather than a content calendar. Stock arrivals, price changes, seasonal demand, availability. Posting is the small part; replying to the people who respond is where the enquiries come from.
The content plan draws on creative production for photography and film, and its enquiries are counted like everything else we run — see what a monthly report should show.
Who it suits
Suits businesses posting inconsistently and unsure whether it does anything, and businesses whose customers ask questions in DMs that nobody answers for two days.
What you get
- →Channel choice, argued rather than assumedDeliverable
- →Monthly content plan tied to your sales calendarOngoing
- →Posting and community repliesOngoing
- →WhatsApp broadcast lists and message templatesDeliverable
- →Monthly report: enquiries, not follower countOngoing
What it costs to run
- ₹Monthly retainer, by channel count and posting volumeMonthly retainer
- ₹Content shoot days, if neededPer shoot day
We do not buy followers and we will not report follower growth as a result. The number we report is enquiries. We do not publish a fixed rate card, because the number depends on scope. You get it in writing, with the scope attached, before anything starts.