Email and lifecycle
Email and lifecycle marketing that works the customer list you already have: sequences, follow-up and reactivation that turn past buyers into repeat orders, reported in orders and rupees. Your existing customer list is almost always the cheapest revenue available to you, and almost always the least worked.
What it is
Lifecycle means the messages that go out because something happened, not because it is Tuesday. Someone enquired and did not buy. Someone bought once and has not returned. Someone has been ordering monthly and suddenly stopped.
We map those moments, write the sequences and set them running, on email and where appropriate on WhatsApp. Then we watch which ones actually produce orders and cut the ones that do not.
The list this works is usually cleaned up during the website build, and reactivated accounts appear as their own line on the monthly report — the six lines are written up here.
Who it suits
Suits businesses with a customer list they have never used, businesses with repeat purchase built into the product, and anyone whose enquiries go cold because nobody followed up twice.
What you get
- →List cleaned, consented and segmentedDeliverable
- →Welcome and enquiry follow-up sequencesDeliverable
- →Reorder and reactivation triggersDeliverable
- →Monthly campaign, written and sentOngoing
- →Reported as orders and revenue, not opensOngoing
What it costs to run
- ₹Setup: list, platform, first sequencesQuoted per project
- ₹Monthly, including one campaignMonthly retainer
The email platform is billed to your own account and stays yours, list included. We do not publish a fixed rate card, because the number depends on scope. You get it in writing, with the scope attached, before anything starts.